The magazine is aimed at tourist coming to Varmia and Masuria from other regions as well as the locals who are seeing and appreciating the charm they have more and more. Love W_M is published twice a year -before the summer and winter seasons.

• A practical guidebook on regional attractions and events from tourist, cultural, sporting and culinary areas of life
• Since 2017 the magazine has been published in two languages- Polish and English
• The magazine with 20 years of tradition has been developed by professionals in their own fields
• 10,000 copies of the magazine are published every year and Love W_M is read by 50 000 people
• The magazine is distributed to 80% of the tourists visiting Varmia and Masuria – that gives 1 million readers annually according to GUS [Central Statistics Board] data from 2016
• Free distribution in 3, 4 and 5 star hotels, recreational and cultural facilities and tourist information throughout Varmia and Masuria voivodship in up to a hundred locations

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